Led by Cereal Millers Association (CMA) and supported by TechnoServe (TNS), this innovative approach bridges the gap in regulatory monitoring of fortified food. It enables participating brands to compare their performance against industry quality standards.
The Kenya Micronutrient Fortification Index (KMFI) is grounded in a logical framework which distils the essential elements of quality management and fortification under key headers, easily recognized by participants, regulators, consumers and other key stakeholder groups. These elements form the characteristics of effective food processing businesses, with examples such as Production, Procurement & Inputs Management, and Governance.
Core to the KMFI is a self-assessment tool that participating companies will own and update at intervals with the option of completing a full or abridged version. The SAT will enable companies to assess the salient elements of their quality management systems, values, and governance.
Periodic product quality testing of brands is conducted to measure whether the levels of vitamins and minerals meet national fortification standards. Assays of product samples are carried out at top rated laboratories.
Additional insights are gathered about the performance of participating companies through a moderated discussion, amongst a range of selected external stakeholders and industry experts (The IEG), about their 4PG results.
The KMFI provides an avenue for industry players to demonstrate their commitment to government regulation and standards by adopting its tools and processes.
Marketing to Consumer Preferences: Over time, consumers become more discerning and preferences develop for products that meet quality & fortification standards
The KMFI platform enhances industry’s interaction with government by providing a stronger and collective voice.
KMFI provides government with information that is relevant to improving the operating landscape.
KMFI is also an avenue for government to share information and resources with users.
Government can leverage KMFI learnings to generate effective policies for the nutrition sector.
Consumers will have the ability to make better purchasing decisions of staple foods by accessing information that will categorize and rank company performance based on their participation on the index.
